{"title":"Shop all festive","description":"\u003cp\u003eCelebrate the festive season with thoughtful gifts and beautiful finds for every occasion. Explore our complete festive collection, from handcrafted gift boxes and hampers to traditional treasures, home décor, accessories, and festive essentials. Whether you’re gifting loved ones or shopping for your own celebrations, discover something special for every moment.\u003c\/p\u003e","products":[{"product_id":"black-gold-beaded-layer-necklace","title":"Black- Gold Beaded Layer Necklace","description":"\u003cp\u003eLayered strands of black glass beads are set with gold-tone accents, so it reads classic from across a room and detailed up close. The black grounds everything. The gold picks up zari borders, brass buttons and a gold watch strap, which is why it moves as easily over a white shirt as over a festive silk saree. It is handmade in Noida, in Uttar Pradesh, and curated by Prayatna: fashion jewellery, not a mangalsutra or a gold chain, and it asks little more than a dry wipe after wearing.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081433662,"sku":"PR-BJNP-10","price":1475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Black-_Gold_Beaded_Layer_Necklace_UTTAR_PRADESH_PR-BJNP-10_my_ehaat_hcl_foundation_3.webp?v=1776769996"},{"product_id":"sky-bloom-necklace","title":"Sky Bloom Necklace","description":"\u003cp\u003eThis Sky Bloom Necklace by PRAYATNA blends artisan craft with practical design. 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It is light to wear, and the colour does the work.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081499198,"sku":"PR-BJNP-OH-01","price":875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Ocean_Hues_Necklace_UTTAR_PRADESH_PR-BJNP-OH-01_my_ehaat_hcl_foundation_featured_image.webp?v=1773501196"},{"product_id":"blue-duet-necklace","title":"Blue Duet Necklace","description":"\u003cp\u003eThe Blue Duet Necklace is strung by hand from blue glass beads in Noida, Uttar Pradesh, and curated by Prayatna. As the name suggests, the design works as a pairing in blue, meant to be read as one at the neckline. Glass gives it a cool, substantial feel that plastic beads rarely match. Wear it daily over a white shirt or a cotton saree, or give it as a small gift that names the place it was made.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081531966,"sku":"PR-BJNP-BD-01","price":624.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Blue_Duet_Necklace_UTTAR_PRADESH_PR-BJNP-BD-01_my_ehaat_hcl_foundation_featured_image.webp?v=1773501196"},{"product_id":"amaltas-strands-necklace","title":"Amaltas Strands Necklace","description":"\u003cp\u003eStrands of beads drape and cascade like the pendulous flower clusters of the amaltas tree, the golden shower that paints North Indian summers yellow each May. This handmade multi-strand necklace draws its rhythm from those drooping botanical chandeliers. The artisans build it strand by strand, knotting and aligning each row by hand. It sits beautifully across a kurta, a saree blouse, or a plain linen shirt; for exact bead composition and length see the specifications below.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081564734,"sku":"PR-BJNP-AM-01","price":875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Amaltas_Strands_Necklace_UTTAR_PRADESH_PR-BJNP-AM-01_my_ehaat_hcl_foundation_featured_image.webp?v=1773501154"},{"product_id":"mavuve-mornings-necklace","title":"Mavuve Mornings Necklace","description":"\u003cp\u003eThis Mavuve Mornings Necklace by PRAYATNA blends artisan craft with practical design. 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Hand-stitched and embroidered in India, it carries your essentials with charm and durable workmanship for everyday use.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081794110,"sku":"PR-BJNP-HE-01","price":1475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Heart_Eyes_Choker_Set_UTTAR_PRADESH_PR-BJNP-HE-01_my_ehaat_hcl_foundation_3.webp?v=1776770029"},{"product_id":"sunflower-choker-set","title":"Sunflower Choker Set","description":"\u003cp\u003eBright yellow sunflowers, beaded and wired by hand, sit close at the throat in this choker set, with matching sunflower earrings to complete the pair. Each bloom is built bead by bead, then strung into a band that rests just above the collarbone. Across many cultures the sunflower carries a warm, old meaning: sunshine, hope, and a steady loyalty, which makes this an easy gift or a small daily reminder to turn toward the light. Made in India by artisans who work in glass and seed beads.\u003c\/p\u003e","brand":"Prayatna","offers":[{"title":"Default Title","offer_id":42558081826878,"sku":"PR-BJNP-SF-01","price":1475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8894\/4190\/files\/Sunflower_Choker_Set_UTTAR_PRADESH_PR-BJNP-SF-01_my_ehaat_hcl_foundation_5.webp?v=1776769725"},{"product_id":"midnight-hues-choker-set","title":"Midnight Hues Choker Set","description":"\u003cp\u003eMidnight Hues is a navy blue choker set of glass beads from Prayatna, named for the deep, near-black blues of a night sky and beaded by hand in Noida, Uttar Pradesh. Dark glass shifts with the light. It reads blue by a window and close to black under evening lamps, so the same piece works by day and by night. 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